Opinion

“The fresh thinking at Ineos is just what the car business needs”

Editor-in-chief Steve Fowler thinks the Ineos Automotive team’s determination will quickly build the brand into a force to be reckoned with

Opinion - Ineos

An all-new car from an all-new car company and not a hint of electrification to be seen – who’d have expected that in 2023? Not many, that’s for sure. 

The greatest success for Ineos, though, is actually launching its first car – and a seriously credible one at that. Building a new company and a new car, through a pandemic and supply challenges, has taken a huge amount of hard work, dedication and determination. My congratulations go to the entire Ineos team for achieving what others (Dyson, for example) haven’t.

You might argue that deep pockets (and Ineos certainly has them) make life a little easier. That’s true to some extent, but then, Ineos CEO Sir Jim Ratcliffe didn’t get where he is today by frittering away cash on some romantic, fanciful scheme. He’s a shrewd bloke.

And one of his shrewdest moves may well have been installing Lynn Calder as CEO of Ineos Automotive. The Ineos Automotive business has its fair share of excellent car-industry veterans, but Calder isn’t one of them. She’s proven herself as CEO elsewhere within the Ineos empire.

I spent a good couple of hours behind the wheel of the new Grenadier with Calder in her native Scotland, and much as she was happy to give her views on the car, the Ineos business and the automotive world, she listened. A lot.

Ineos Grenadier - Hambach 7

In fact, she had almost as many questions as I did, but that is what she describes as one of the most important aspects of her new job – to listen and to question. Fresh thinking is what the automotive business needs, and it will enable Ineos Automotive to make much better cars.

Ineos also has plans for a smaller, pure-electric 4x4. It will have some serious Calder influence in it and be a better all-rounder, but with the spirit of the Grenadier running through it. Ineos Automotive is off and running. I think it will be a serious force to be reckoned with.

Now read our review of the Ineos Grenadier...

Editor-in-chief

Steve Fowler has been editor-in-chief of Auto Express since 2011 and is responsible for all editorial content across the website and magazine. He has previously edited What Car?, Autocar and What Hi-Fi? and has been writing about cars for the best part of 30 years. 

Recommended

Land Rover Defender review
Land Rover Defender - front tracking
In-depth reviews

Land Rover Defender review

Land Rover has aced the latest Defender, which combines rugged go-anywhere ability with new levels of civility
22 Sep 2023
Genesis GV80 review
Genesis GV80 - front tracking
In-depth reviews

Genesis GV80 review

The large and luxurious Genesis GV80 SUV is a welcome alternative to the German establishment
13 Sep 2023
Lexus RX review
Lexus RX - front tracking
In-depth reviews

Lexus RX review

The new Lexus RX is more efficient than ever, with much improved technology on board, but it comes up short in terms of practicality
28 Jul 2023
New Kia Sorento facelift gets early reveal
Kia Sorento front
News

New Kia Sorento facelift gets early reveal

Kia’s Korean social media account has given us an early look at the revised Kia Sorento SUV
25 Jul 2023

Most Popular

Ford Transit Custom vs Vauxhall Vivaro: who makes the better mid-size van?
FordFord Transit Custom and Vauxhall Vivaro - face-to-face static (doors closed)
Car group tests

Ford Transit Custom vs Vauxhall Vivaro: who makes the better mid-size van?

Commercial vehicle sales are just as crucial to Ford and Vauxhall as cars. We run the rule over their panel vans
27 Dec 2023
New Range Rover Electric shaping up to be the brand’s most luxurious SUV ever
Range Rover EV - exclusive image
News

New Range Rover Electric shaping up to be the brand’s most luxurious SUV ever

The new Range Rover Electric is due to go on sale in 2024 and our exclusive image previews how it could look
27 Dec 2023
What are your toy cars worth now? Rare diecast models and iconic vintage collectables valued
Toy car feature - header
Features

What are your toy cars worth now? Rare diecast models and iconic vintage collectables valued

Many of us used to receive model cars at Christmas as kids. We discover the big business of buying and selling these toys today
23 Dec 2023